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quot; Crossroads "of the watch industry
The economic crisis, the fog dispersed, in 2009 the two top exhibitions in Geneva Watch Watch Fair, the Basel International Watch and Jewelry Fair is still held as scheduled. Although the two exhibitions of the scale and form of completely different but the face of international economic recession, which reflect the common features: the number of visitors is clearly much less than in previous years, the absence Main is the influence of the financial crisis, where, as the United States and Japan, watches distributors, other areas are also less than relevant persons, and promote the watch market, is a major buyer. Naturally, these phenomena that new problems and new opportunities.
Chain Reaction Chain
Distributors for the watch market, the impact of the relatively large, they are the watches, and consumer goods directly to the main platform for the meeting, to grip the market environment will determine the buying behavior. The economic downturn will inevitably affect the spending capacity, based on this standard, dealers do not want to order a new clock for increased cost pressure, so it came to a depressed state of the two exhibitions.
The face of the above, as the top of the watch manufacturers, inevitably, will make its own response, on the one hand, the original production to reduce contrast, is more suitable for launching sales of clocks and watches, will focus on classic design, simple style, material products-to-earth, the final result will be a return to rational prices of products, allowing consumers to more affordable to buy watches, the price system for manufacturers will adjusted.
Crisis? Opportunities?
When the watch industry original, the current form of Yu-ship (Hublot) Executive Director Jean-ClaudeBiver asked if this number of affected areas of melt freeze period, he can not answer, but he was very clear: at this time Every company needs to clear what they are doing. For example, the picture of Yu-ship is the material of innovation and integration as product features quickly occupied a place in the market. Time of trouble in the market, Biver emphasis on inventory management, will not allow dealers charge too much, but we can not afford not to purchase after all, he wanted to be weird for others.
Today, the innovation of non-watch products, especially in multimedia products to promote the role of clocks is also growing, Yu-ship table introduced in the ID card of this year, it will be a special card with a computer connected over the Internet can find out immediately table models and purchase information. This, no doubt, in 2009 the activities of the Swiss watch industry to combat counterfeiting advocated a method, especially when the economic recession, manufacturers will focus more on the reduction and market segments not the fight against counterfeit products can only maintain the market order, but also to promote the brand a chance.
The value of re-extraction
If a large group of brands, or by an independent, if entirely made watchmakers, there are still diversified companies, including watches and clocks, maybe this year will become very conservative, but perhaps the most important to train people section show. However, the clockwise oriented professionalism has become common because they do not want to highlight the touch that is not in front of consumers in the spirit of the brand, but I really want to improve the character professional product, because only thus can exist in the value of watches. Patek Philippe's new this year, there were great movements, but were separated from the introduction Call Philippe Patek footprint, and its movement with the Geneva Seal forms almost one hundred years, not only highlights the brand image, more importantly, to convey the spirit of the professional tab. But without a clear winner in Germany Lange table, then launched a cone with a flywheel and see enamel dial, these settings only in the era of pocket watch and then be able to see, and now used in more than wristwatches. Another German brand launched its own Observatory Glashütte, the first watch, this picture is very particular about the accuracy, simple appearance, by a precise movement. This year coincides with the 125th anniversary of the brand Bulgari launched a multi-function for the simple design of several tables, which not only has its own R & D movement, but also from the case to the belt manufacturing own. Similarly, the spirit of a century old, is the 125th anniversary of the launch of its first chronograph movement B01.
Consumers thinking about what buy the same kind of tables. One is to incorporate the value of rare species as the standard for the brand, style choices have a clear focus to add craftsmanship, classic design, with emphasis on the technical content of the tendency of consumers. Consequently, manufacturers in particular have recognized long time the master clock that direction, so that not only enamel, carving and other traditional craft products launch, but also movement in the introduction of new processes and materials, such as the production of silicon materials, spare parts are not only found a solution lubrication maintenance and so on, in fact changed the traditional process for the control of costs and yields are a function. In this sense, we can easily find the table of the family of products to the British School at Leighton classic original artist known as the design of the collectors of a custom painted enamel micro-watches, Vacheron Constantin heritage series, as the main features hand-carved table is striking point. Similarly, Amy wit chronograph series also has openwork design, with emphasis on texture and sculpted metal groove. For the popular trend black, watch and clock industry is the introduction of new DLC coating technology case and other external parts, covering a layer of black coat, for example, Panerai for Ferrari did the same brand watches, including a multi-functional timer table with a black case with red and plate scale of time, highlighting the movement of visual tension.
Chinese table the opportunity
Chinese watchmaking industry began in earnest in the 20th century, 50 years, but compared with the late start, but the pace of development is enormous, Switzerland, Japan and China, the pattern shape of the cluster of three watches have taken. At present, China has launched a complex function of its own clock, and repeated exposure media at home and abroad, the Chinese see very beneficial to the promotion of the brand, but also to strengthen global watch industry in China must be the location the table as a good impression. However, due to mechanical movement made in China most of the low cost, many foreign manufacturers for the purchase and manufacture of containers as the West watches, making the already large and the international market surveillance, the addition of a number of good and bad marks, and even sometimes become a long history, the functions of complex high-level brand, which for the watchmaking industry in the future development pattern of China is very negative, but also sounded the Chinese board alarm must be brand building.
As a result of the impact of economic crisis this year, Following the China Association of Jewelry Show clock in Basel International Watch & Clock Chinese companies significantly reduced, but the author with the Association Secretary General, Mr. Wang Mengjin talk about it, he thought, even in the current economic environment, China or contemplating the international market would be welcome, especially for three reasons: First, China has accumulated a fine looking pieces of manufacturing capacity, in fact, many famous foreign brands watch case, dial, etc. all produced in China, second, China's annual export a lot of clocks in the world, people have accepted the clocks made in China, In Third, the Chinese watch with a certain cost advantages. From this logic, we immediately made in China of the gulls, Beijing and other brands of watches, not only in the 50 years of development history, has accumulated a certain amount of fame, but also through its own technology began to develop before the accumulation Only Switzerland and other countries before making the complexity of the menu section at the same time, will also be traditional Chinese enamel, size ivory and other vessels in the table into sections, also for the future development of the guard at the Halls of Power: a new direction. About the Author
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as cabinet pulls handles , crystal door knobs.
For old timers "around 1957, which was when the Russians launched Sputnik?
Today is the 50th anniversary of Sputnik. What was the reaction in the U.S. and worldwide? What people were talking about?
We had a daily exercise in school ... what we learned radiation signs on the walls and how to say ... quick and effective we have done to our designated "bomb shelters was a method of classifying us report cards .. the bomb could be sent with things like Sputnik and then released about us in the will of the Soviets .... did not know! We lived at a good time this threat must be lifted, we had our cars, television was available for most upper-class homes, fast food restruants began to flourish, broadcast in cinemas were warm ... Bobbi-girls in socks and jeans rolled children in ... Wildroot oil cream hair straightening men and women were the best throughout the turn below the knee skirts and blouses .... shoulder height, beautiful hair and ruby red lipstick! I was thirteen in 1957 and my heart longs to be thirteen again! Thanks for asking this question ... but the bomb threat in those days could not dampen the spirit, if only we could live again!
